Franklin for Short's music video for the song "Fast & Soft" was shot in CA, so I was not officially there, but AC Kenny Paddock Jr. hooked me up with some great pixs of the day. In these pix (more below and on the band's blog), director James Spruill, has Seth, wearing a wetsuit, swim the cooler used in the video out to the break and let go so they could film it washing into shore. And I thought it was cold shooting in NYC in the snow! The other shot is of FFS's practice space where the performance was filmed. Super cool. Check back Thursday to see how all these elements are put together to make such a cool video!