One part country rock ballad, another park stick-it-to-the-man, this clever, frequently hilarious music video by the Sons of Maxwell has over two-and-a-half million views in less than a week. I haven't seen a music video jump off the top of the YouTube charts since Radiohead rocked House of Cards.

This southern rock opera intends to grab the attention of United Airlines, raising awareness about their often ruthless compensation policies and, of course, the conglomerate’s general lack of awareness of fair labor practices. According to this response video from the singer, the campaign appears to be working. So, why has this Sons of Maxwell video become so popular and so fast? My theory: A) the song's really catchy and after a watching the video once you'll end up humming it for hours B) the video uses simple re-enactments of classic airport scenes:haphazardly tossed luggage and indifferent flight attendants that are amazingly funny.

According to the credits, the video's creators, Curve Productions in Halifax, seemed to have pulled off the production on a fairly low budget. Aside from a few purchased props, the video appears to be simplistic, utilizing physical elements, like costumes and props to set the scene. Really, who needs to shoot at an airport to simulate a tarmac? Any hunk of pavement will do!

As for location, the video appears to take place in a studio, interior of a car, and parking lot; which could, in reality, all be in the same building. This video might not have cost more than our budget and but it definitely shares our spirit; using what ever people, places, and equipment that's lying around to make a million view masterpiece.